MARKETING & COMMUNICATIONS
Corporate roles in digital, marketing, communications and media from 2001 to current.
CLIENTS & BRANDS
LegalTech (ODR)
2018 to present
Collaborated with business units to drive the digital transformation of operations, Application Lifecycle Management (ALM), and the implementation of SMC's online dispute resolution platform. I manage the end-to-end architecture and deployment of our platform, utilising low-code technologies to deliver efficient access to justice for government schemes, commercial businesses, bypassing traditional court processes.
Director of Marketing and Communications
2016 to 2018
Developed and executed a strategic communications plan, including crisis management and operational guidance for the digital marketing team. Managed B2B and B2C marketing initiatives, overseeing budgeting for both the company and its marketing partners.
Social Media Lead Consultant
2013 to 2015
Elevated the mission, vision, and events of a non-profit organisation and a law enforcement government agency, driving brand awareness and positioning them as thought leaders within their respective sectors. Led the team in crafting and executing online strategies, while developing compelling content and digital assets for social media, ensuring consistent engagement and visibility.
Freelance
2008 to 2012
2012 | Public Relations: Served as the editorial lead and provided event support for the club in the role of Public Relations Associate.
2012 | Public Relations: Led product launches for a prominent lifestyle and sports brand as a Senior Account Manager, ensuring successful execution and brand visibility.
2008 | Broadcast Production: Contributed as an Assistant Producer on Channel 5’s info-educational programs Sport of Kings and Don’t Ignore Diabetes, managing production tasks and supporting creative development.
Corporate Communications Executive
2009 to 2011
Drive corporate-level external public relations efforts, boosting brand visibility by engaging industry editors and journalists. Conceptualised and produced fundraising and publicity materials, collaborating closely with both internal teams and external stakeholders to ensure alignment and impact.
Resident VJ
2005 to 2008
Created and performed live visual art for a renowned superclub, collaborating with world-famous DJs including Tiesto, Frankie Knuckles, Axwell, Sebastian Ingrosso, and others."
This version is more concise while maintaining emphasis on your role and the high-profile collaborations
Course Counseling
Sales Manager
2001 to 2006
Generated $1.4 million in sales for the organisation by leading recruitment drives, managing marketing initiatives, coordinating events, and providing comprehensive student support as an Enrolment Sales Counsellor.